Yes, your business should be investing in SEO. Search engine optimization offers a way to increase traffic without paying for each and every click.

If you’re ignoring SEO, your competitors are enjoying this traffic. Most businesses cannot ignore the importance of SEO. No matter what type of company you are, whether you’re a local business, sell online, or are a global enterprise, you need to be paying attention to your SEO strategy.

Google uses over 200 ranking factors, and these allow the search engine’s algorithms to rank websites based upon the relevancy and authority of their pages.

To succeed at SEO, you need to ensure that your content is the most relevant result for a specific search query and that your website is seen as a trustworthy source.

A good answer is somewhere between six months and one year, but this is very much based on the level of resources you allocate to your strategy, the level of competition, and what others who compete for the same queries are doing.

It might only take a few months to rank for a local term (e.g., electrician in [location]), whereas it could take years to rank a new website for, let’s say, the term “tablets.”

It takes time for a website to perform organically as Google ranks relevant sites that have built up authority. You need to earn your way to the top of Google and deserve to be there.